组织结构

Organization
Business Units
Most Monitor companies are comprised of a core staff of senior people; this
core then draws junior consultants from the Action Company on a project-byproject
basis – though we hear that after a few years consultants tend to settle
down in one company or another. As one respondent tells Vault, “Think about
Monitor companies as knowledge specialties.” Two notable exceptions are
Market2Customer and Decision Architects, which hire their own staffs,
though they almost always work in concert with other Monitor companies.
Monitor Action Group
Action Company is Monitor’s oldest and largest component, founded in 1983.
As of September 2002, the Action Group employs more than 800 consultants.
Directed by Monitor co-founder Joe Fuller, the Action Group is a major
player in the world of strategy consulting, working with a long roster of
Fortune 500 firms. It is also the fulcrum of the Monitor organization,
coordinating cooperation among its many units. Consultants hired into the
general Action pool sometimes work on cases staffed out of other business
units.
Founded in 1987, Global Business Network is a membership organization
comprising both major corporations and individual corporate leaders. Known
as a “future-scenario thinking company,” GBN is much like a think tank in
that it brings together its members to envision future scenarios and sculpt
strategies for dealing with them. GBN sometimes takes on outside
assignments. For example, Steven Spielberg’s Amblin Entertainment asked
GBN to coordinate a mini-think tank of futurists to develop ideas to be used
in his 2002 science fiction film “Minority Report.”
Market2Customer is a consultancy focused on issues of marketing and
branding. Since 1992, it has provided clients with a variety of proprietary
tools for developing and growing products and brands, such as GrowthPath
and Precision Marketing. Market2Customer employs 120 professionals and
shares offices with Action Company in Cambridge, New York, Toronto,
Chicago, London, Paris, Munich, Singapore and Hong Kong.
Monitor Institute, a subsidized arm of Monitor, caters to nonprofit
organizations. The Monitor Institute is effectively a semi-to-completely pro
bono consulting service for nonprofits and select public sector organizations.
Past clients have included cancer research organizations and the South
African Justice Department.
Marketspace is Monitor’s e-consultancy. Founded in 1998, it was soon taken
over by Jeffrey Rayport, a former HBS professor and the godfather of ecommerce,
whose course on the business of the Internet (begun in 1995)
spawned a brace of early dot-com successes. Rayport is also the author of “e-
Commerce,” an extremely successful B-school textbook released through
MarketspaceU, the company’s educational component.
The newest member of Monitor Group, Innovative Management Inc. came on
board in July 2002. Led by Ron Jonash, the company focuses on the
transforming effects of technology on business practices.
Monitor Corporate Finance advises clients on investment decisions such as
research and development programs, product development, phased
investments and acquisition programs. Directed by Tom Copeland, MCF has
served more than 250 companies in 34 countries.
Monitor University is Monitor’s client training program, providing classes in
strategic thinking, economics, marketing, assets (financial, physical, human
and knowledge), processes, productive reasoning and logic, negotiation,
leadership and judgment. Monitor University runs specially designed training
programs for corporate clients, and boasts that it also creates “a critical mass
of executives who have a common language to answer business questions.”
Activities, Processes and Systems (APS) is Monitor’s operations
management arm, which seeks to repair the breaks in client organizations’
value chains. APS uses cutting-edge technologies such as target costing,
process webs, and decision rights mapping to help managers develop an
integrated point of view about the multi-dimensional, small-s “systems”
nature of challenges they face while attempting to repair the breaks in
organizational value chains. APS focuses attention on the cross-functional
points of integration in value chains – for example, the place where sales and
marketing meet. APS works from the demand (or “pull”) side of business,
not the supply (or “push”).
Monitor Merchant Banking
Monitor Clipper Partners is a $725 million equity investment firm run jointly
by Monitor and The Clipper Group. Founded in 1998, the fully invested fund
has put $475 million into 17 transactions since February 1999; deals have
involved such companies as Conseco, Datek/Island ECN and American
Fibers and Yarns Company.
© 2002 Vault Inc. 10
Monitor
Organization
Monitor Advisory for Strategic Transactions (MAST) provides technical
assistance on complex finance issues such as divestments, mergers and joint
ventures. The firm is Monitor’s only non-U.S.-based operation: it is
registered and licensed in the U.K., and it is only now developing an
American client list
Monitor Equity Advisors adapts core practices developed in the Action Group
to the needs of private equity and venture capital clients. Its services include
assessing the risks involved a target’s portfolio, analyzing a target’s growth
potential and helping clients develop short-term operational improvements.
Not only does Monitor advise venture capital groups, it has its own in the
form of Monitor Ventures. Focusing on start-ups and other small firms,
Monitor Ventures relies on the assets and knowledge of other Monitor Group
firms to make decisions about where and when to invest, as well as to assist
those firms it invests in with their growth needs.
The Intelligent Products Group
This group is synonymous with its one company, Decision Architects, which
builds support software addressing competitive market issues. Almost all of
its work is done in cooperation with other Monitor firms. Its areas of
specialty include “war game” competitive simulations; MarketSight, which
allows managers to create surveys and analyze data without extensive
statistics backgrounds; and Product Concept Evaluation, a data management
tool to evaluate product profitability. Decision Architects, located in
Cambridge, Mass., employs just over 30 people. The company has its own
web page, www.decisionarc.com.
CEO’s Profile
Mark Fuller, a former assistant professor at Harvard Business School, cofounded
Monitor in 1983 with his brother Joe (who now heads the Action
Group) and five other associates. Fuller, now CEO, taught courses in strategy
formulation and implementation as well as industry analysis, and he used
many of the same approaches he expounded in class to build his fledgling
consultancy. In 2001 Consulting magazine ranked him No. 8 in its list of Big
Thinkers in the Consulting Industry.
Offices
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Monitor
Organization
Monitor has offices in cities around the globe:
North America
• Cambridge, Mass. (headquarters)
• Chicago, Ill.
• Los Angeles
• New York, N.Y.
• Palo Alto, Calif.
• San Francisco, Calif.
• Santa Monica, Calif.
• Toronto, Ontario
South America
• Sao Paulo, Brazil
Europe
• Amsterdam, The Netherlands
• Frankfurt, Germany
• London, England
• Madrid, Spain
• Milan, Italy
• Munich, Germany
• Paris, France
• Stockholm, Sweden
• Zurich, Switzerland
Africa
• Johannesburg, South Africa
Mediterranean
• Athens, Greece
• Tel Aviv, Israel
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Monitor
Organization
Asia Pacific
• Beijing, China
• Hong Kong, China
• Manila, Philippines
• Melbourne, Australia
• Mumbai, India
• Seoul, Republic of Korea
• Singapore
• Tokyo, Japan
Key Officers
CEO and Chairman: Mark Fuller
Director, Monitor Corporate Finance: Tom Copeland
CEO, Action Group: Joe Fuller
Director, Innovation Management, Inc.: Ron Jonash
Director, Marketspace: Jeffrey Rayport
Chairman, Global Business Network: Peter Schwartz
Head of Market2Customer: Bob Lurie
Head of Merchant Banking: Mark Thomas