发展战略

For 57 years McKinsey has helped business leaders address their greatest challenges, from reorganizing for long-term growth to improving business performance and maximizing revenue.
While McKinsey has earned a reputation for having a certain "mystique," there is no mystery to how we serve our clients. We apply a handful of core principles to every client engagement.
Roll over the core principles below to explore how we apply them to every client engagement.
As different as these examples are, collectively they do a better job of explaining who we are than anything we could say about ourselves.
Our mission is ambitious: to help clients make lasting and substantial improvements in their performance. As you explore this site, we hope you get an insight into the enormous resources – people, knowledge, and capabilities – that we have committed to our clients and to the members of our firm.
It should be no surprise that serving clients is at the core of our mission. But we also hope we''re creating a place where talented people want to work. The way we articulate our mission and values reflect these dual ambitions and is the bedrock of our firm. As Ian Davis, our managing director, notes, "Our values aren''t quasi-religious virtues but rather a set of interlocking and mutually reinforcing choices."
Adhere to the highest professional standards
In all our work we adhere to the professional standards clients expect from a trusted counselor. By imposing high standards on ourselves – for confidentiality and independence, for example – we have earned trust and confidence from our clients.
Improve our clients'' performance significantly
We aim to help the executives of leading companies and organizations make significant improvements to their overall performance by tackling their most challenging issues. We do so by taking a top-management perspective, bringing innovations in management practice, and building our clients'' capabilities.
Create an unrivaled environment for exceptional people
We seek to attract exceptional people and provide them with opportunities for personal and professional growth that they can find nowhere else. Our aspiration is an inclusive, supportive environment that balances individual opportunity with care and respect for all colleagues. This is not a firm of leaders and followers; it is a firm of leaders who want the freedom to do what they think is right.